Copilot Now Bills by the Task
Sitemap Errors Tied to Quality
89% of Marketers Check AI Copy
AI Cites Lily Ray’s Own Site
Copilot Now Bills by the Task
Sitemap Errors Tied to Quality
89% of Marketers Check AI Copy
AI Cites Lily Ray’s Own Site
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Growth & Strategy
Ahrefs finds ChatGPT citing primary sources over sites that summarise them
Ahrefs data shows ChatGPT citing regulators, research databases and brand sites more, and summary sites less.
October 21, 2026
Growth & Strategy
Ahrefs finds ChatGPT citing primary sources over sites that summarise them
Ahrefs data shows ChatGPT citing regulators, research databases and brand sites more, and summary sites less.
October 21, 2026
Growth & Strategy
AI names brands it rarely cites, Semrush finds, so one score hides two gaps
Semrush’s index finds AI names many brands without citing their websites, a gap one visibility score cannot show.
October 21, 2026
Growth & Strategy
Google’s Ads API now reports whether YouTube ads send people to search
Google Ads API v26 lets approved advertisers pull Search Lift results, linking video spend to brand searches.
October 21, 2026
Growth & Strategy
Top Stories
Growth & Strategy
Ahrefs finds ChatGPT citing primary sources over sites that summarise them
Ahrefs data shows ChatGPT citing regulators, research databases and brand sites more, and summary sites less.
October 21, 2026
Growth & Strategy
AI names brands it rarely cites, Semrush finds, so one score hides two gaps
Semrush’s index finds AI names many brands without citing their websites, a gap one visibility score cannot show.
October 21, 2026
Growth & Strategy
Google’s Ads API now reports whether YouTube ads send people to search
Google Ads API v26 lets approved advertisers pull Search Lift results, linking video spend to brand searches.
October 21, 2026
Growth & Strategy
ChatGPT links lost their tracking tag for a week, filing visits as Direct
ChatGPT links lost their tracking tag for a week, so October reports count many AI-referred visits as Direct.
October 16, 2026
Growth & Strategy
LinkedIn says AI cites point of view over format, but its stats don’t add up
Only one statistic in LinkedIn’s case for viewpoint over formatting carries a source, and LinkedIn co-produced it.
October 13, 2026
Growth & Strategy
AI Overviews now cover 63 of 100 big-brand searches, up from 5 in July
Ahrefs found Google AI Overviews on 63 of 100 big-brand searches by 30 September, mostly citing Wikipedia.
October 13, 2026
Growth & Strategy
OpenAI tests picture ads in ChatGPT with the measurement advertisers wanted
OpenAI tests picture ads beside ChatGPT’s AI images in the US and adds the conversion tracking B2B teams asked for.
October 13, 2026
Growth & Strategy
Gemini starts tagging links with UTMs, a second route to AI visits in GA4
Gemini has been seen adding UTM tags to its links, giving GA4 a second signal for AI visits that referrers miss.
October 13, 2026
Growth & Strategy
Search Console scores every AI Overview citation the same, Mueller confirms
Every AI Overview citation shares one Search Console position, and Google says making that useful is hard.
October 7, 2026
Growth & Strategy
Google ties “Couldn’t fetch” sitemap errors to crawler load and site quality
A valid sitemap can still show “Couldn’t fetch”. Google says the cause is often low crawl demand, not the XML file.
October 7, 2026
Growth & Strategy
Informa TechTarget's AI turns B2B intent data into sales recommendations
Informa TechTarget's new AI recommends sales pitches from intent data, but its headline stats carry no methodology.
September 28, 2026
Growth & Strategy
Google Search Console adds Lens and Circle to Search data, minus queries
Google Search Console now reports Lens and Circle to Search traffic by page, but gives site owners no query data.
September 25, 2026
Growth & Strategy
LinkedIn organic reach is falling, but the pay-to-play case is unproven
Vendor data shows LinkedIn reach falling and concentrating, but nothing yet proves the feed was rebuilt to sell ads.
September 25, 2026
Growth & Strategy
ChatGPT is now the 9th most visited US site, and Google still grew 10.72%
ChatGPT reached 1.09bn US visits in July, passing Bing and DuckDuckGo, while Google itself still grew 10.72%.
September 15, 2026
Growth & Strategy
Publishers spent $113m buying back search traffic, most of it Forbes
Publishers spent $113m buying back search traffic in July, and Forbes alone accounts for $72.2m of the total.
September 15, 2026
Growth & Strategy
Google tests exact match ads in AI Mode, leaving advertisers no opt-out
Google is testing exact and phrase match ads inside AI Mode, and advertisers have no switch to turn it off.
September 15, 2026
Growth & Strategy
IAB splits AI visibility data into two grades as tools still cannot show sales
AI visibility data now splits into directional and decision-grade tiers, and only one should ever move a budget.
September 4, 2026
Growth & Strategy
Similarweb launches a tool to track ads in ChatGPT and Google AI answers
Similarweb’s new AI Ads tool reveals which brands run ads inside ChatGPT, Google AI Mode and AI Overviews.
August 20, 2026
Growth & Strategy
ChatGPT ads reach 31 European markets with self-serve buying still shut
ChatGPT Ads reaches 31 European markets on 24 August, but only agencies can buy and self-serve has no date.
August 21, 2026
Growth & Strategy
B2B referrals from ChatGPT jumped 303% as rival AI assistants stalled
ChatGPT referrals to the B2B sites Demandbase tracks rose 303% in a year, while rival AI assistants stalled.
August 19, 2026