AI visibility data now splits into directional and decision-grade tiers, and only one should ever move a budget.

Similarweb’s new AI Ads tool reveals which brands run ads inside ChatGPT, Google AI Mode and AI Overviews.

ChatGPT Ads reaches 31 European markets on 24 August, but only agencies can buy and self-serve has no date.

ChatGPT referrals to the B2B sites Demandbase tracks rose 303% in a year, while rival AI assistants stalled.

ChatGPT Ads daily budgets became seven-day averages on 27 July, and one day can now bill double the figure.

AdRoll's ChatGPT ads pilot opens to selected B2B customers, but ad targeting still needs 25,000 matched users.

Google's AI opt-out is reaching sites worldwide, but the click data to judge it won't land until December.

Forrester tells marketers to move 2027’s bigger budgets into answer engines, not more marketing technology.

GPTBot put 50.5% of its requests into review pages against 2.9% of human pageviews, a 9.4m-record log study found.

A randomised study found AI Overviews cut clicks 39.8% — and the lost visits are no less engaged than those that stay.

Cloudflare’s defaults will block AI training and agent bots on ad pages — and catch mixed-use crawlers like Googlebot.

Search Console now shows AI Overviews and AI Mode impressions — UK sites first, no click data, and an opt-out toggle.

Email tracking pixels now need cookie-style consent in France and Italy, with the first deadline landing on 14 July.

The median B2B brand ranks for thousands of keywords but lands in 3% of AI answers, where earned mentions beat backlinks.

Amazon’s Alexa+ Agentic Ads let shoppers buy inside a conversation, and organic recommendation beats the paid slot.

Salesforce is folding Fin, formerly Intercom, into Agentforce in a $3.6bn deal as agentic-AI consolidation speeds up.

Google says optimising for AI Overviews is still SEO and AEO/GEO hacks are unnecessary — making itself the referee.

A German court ruled Google liable for false AI Overviews, treating them as its own speech, not neutral results.

Visa is putting its rails inside ChatGPT so agents can pay, not just recommend — an opening move against Mastercard.

47% of $50m+ ARR companies run formal advocacy programmes — the only marketing function measurably lifting NRR.