A randomised study found AI Overviews cut clicks 39.8% — and the lost visits are no less engaged than those that stay.

Cloudflare’s defaults will block AI training and agent bots on ad pages — and catch mixed-use crawlers like Googlebot.

Search Console now shows AI Overviews and AI Mode impressions — UK sites first, no click data, and an opt-out toggle.

Email tracking pixels now need cookie-style consent in France and Italy, with the first deadline landing on 14 July.

The median B2B brand ranks for thousands of keywords but lands in 3% of AI answers, where earned mentions beat backlinks.

Amazon’s Alexa+ Agentic Ads let shoppers buy inside a conversation, and organic recommendation beats the paid slot.

Salesforce is folding Fin, formerly Intercom, into Agentforce in a $3.6bn deal as agentic-AI consolidation speeds up.

Google says optimising for AI Overviews is still SEO and AEO/GEO hacks are unnecessary — making itself the referee.

A German court ruled Google liable for false AI Overviews, treating them as its own speech, not neutral results.

Visa is putting its rails inside ChatGPT so agents can pay, not just recommend — an opening move against Mastercard.

47% of $50m+ ARR companies run formal advocacy programmes — the only marketing function measurably lifting NRR.

Active communities lift retention by up to 26%, but most B2B efforts fail by starting with the platform, not the purpose.

Gartner puts budgets flat at 7.8% of revenue, with 39% of CMOs cutting agencies and headcount, funded by AI gains.

RevOps unites marketing, sales and customer success on shared data — and well-run teams grow measurably faster.

Beneath a flat 15,505-tool count, 1,500 products arrived and 1,400 vanished in a year, ending the era of accumulation.