AI & Technology

Brand & Creative

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Events

Creator ad spend hit $37bn, but Cannes data shows just 6% builds brands

Creator advertising went core at Cannes 2026, yet fresh Kantar data showed just 6% builds brands as well as it engages.

Creator ad spend hit $37bn, but Cannes data shows just 6% builds brands

Creator advertising went core at Cannes 2026, yet fresh Kantar data showed just 6% builds brands as well as it engages.

Cannes Lions 2026 raises its AI bar: proof of better work, not novelty

Cannes Lions 2026 has added AI Craft awards and a Creative Brand Lion, judging whether AI improved the work.

AI founders sit with G7 leaders as child-safety rules reshape ad targeting

AI founders sat with G7 leaders at Évian, where child-safety rules built on age assurance will reshape targeting.

Top Stories

Creator ad spend hit $37bn, but Cannes data shows just 6% builds brands

Creator advertising went core at Cannes 2026, yet fresh Kantar data showed just 6% builds brands as well as it engages.

Cannes Lions 2026 raises its AI bar: proof of better work, not novelty

Cannes Lions 2026 has added AI Craft awards and a Creative Brand Lion, judging whether AI improved the work.

AI founders sit with G7 leaders as child-safety rules reshape ad targeting

AI founders sat with G7 leaders at Évian, where child-safety rules built on age assurance will reshape targeting.

UNBOUND 2026 centres AI implementation as the circuit shifts from strategy

UNBOUND 2026 in Boston centres practical AI integration, as the circuit shifts from strategy to implementation.

Gartner put marketing's AI readiness on trial — and most leaders failed

At Gartner's London Symposium, 70% of CMOs called AI leadership critical — but only 30% are ready to deliver it.

AI can personalise B2B events at scale — but most teams waste the data

80% of event teams value AI for personalisation but only 23% use it, leaving the event-data advantage unclaimed.

Forrester's B2B Summit declares traditional go-to-market broken

Forrester’s B2B Summit declared traditional GTM broken — won on AI-search discoverability before a buyer calls.