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Illustration for SaaStrix's AI Funding Gap study of B2B marketers paying for their own AI tools

Marketers are funding their employers’ AI ambitions from their own pockets

71% of B2B marketers now pay for their own work AI tools, SaaStrix finds, and self-funders fear falling behind most.

Marketers are funding their employers’ AI ambitions from their own pockets

71% of B2B marketers now pay for their own work AI tools, SaaStrix finds, and self-funders fear falling behind most.

McKinsey: marketers embrace AI but under 10% of firms capture the value

86% of marketers are excited about AI, but under 10% of firms capture real value — the gap is rewiring, not tools.

Google builds computer use into Gemini, letting agents operate any screen

Google has built computer use into Gemini 3.5 Flash, letting agents operate browsers, apps and desktops directly.

Top Stories

Illustration for SaaStrix's AI Funding Gap study of B2B marketers paying for their own AI tools

Marketers are funding their employers’ AI ambitions from their own pockets

71% of B2B marketers now pay for their own work AI tools, SaaStrix finds, and self-funders fear falling behind most.

McKinsey: marketers embrace AI but under 10% of firms capture the value

86% of marketers are excited about AI, but under 10% of firms capture real value — the gap is rewiring, not tools.

Google builds computer use into Gemini, letting agents operate any screen

Google has built computer use into Gemini 3.5 Flash, letting agents operate browsers, apps and desktops directly.

Shopify makes agentic commerce the default, pushing products into AI chats

Shopify’s Spring ’26 makes AI-channel selling default, listing products in ChatGPT and AI Mode with attribution.

Accenture says HR must manage AI agents — marketing is accountable first

Accenture’s UK chief says HR will manage AI agents like staff — and agent-heavy marketing is accountable for them.

The marketing org chart is being redrawn around outcomes, not channels

B2B marketing teams are swapping channel silos for multi-skilled growth pods, as AI absorbs the execution work.

Boards are pushing CMOs to make hard choices on AI — and the era of endless pilots is ending

Boards are pushing marketing leaders past AI pilots into committed strategies, forcing build-versus-buy choices.

GTM engineer postings doubled in six months — now the role faces doubts

GTM engineer postings doubled from 1,400 to 3,000 in six months — but analysts say AI agents may absorb the work.

CMOs put 15% of budgets into AI — but only 30% are ready to scale it

CMOs now put 15.3% of marketing budgets into AI, but only 30% have the infrastructure to scale those investments.