AI & Technology

Brand & Creative

Growth & Strategy

Meta's free Muse Glimmer runs AI agents offline on a 24GB graphics card

Meta’s 30-billion-parameter Muse Glimmer runs AI agents offline on one consumer GPU, with no per-token bill.

August 14, 2026

AI & Technology

Google Search Console AI opt-out toggle, with AI Overviews and Top Stories in the background

Google's AI opt-out spreads beyond the UK before the data to use it exists

Google's AI opt-out is reaching sites worldwide, but the click data to judge it won't land until December.

August 16, 2026

Growth & Strategy

ChatGPT now asks named websites directly, and Reddit's citations fell 86%

ChatGPT now scopes one in six background searches to a single named site, and Reddit's citation share fell 86%.

August 21, 2026

AI & Technology

AdRoll pilots ChatGPT ads for B2B, but account targeting needs 25,000 users

AdRoll's ChatGPT ads pilot opens to selected B2B customers, but ad targeting still needs 25,000 matched users.

August 14, 2026

Growth & Strategy

DeepSeek raises V4 API prices from 16 August and adds peak-hour billing

DeepSeek raises V4 API prices from 16 August and adds peak and off-peak rates, making timing a cost lever.

August 15, 2026

AI & Technology

Google puts Gemini Spark inside Chrome, where agents can fill B2B forms

Gemini Spark can now operate a signed-in Chrome session, so agent form fills arrive as ordinary site traffic.

August 16, 2026

AI & Technology

Google Ads confirms 1 September AI Max upgrade for broad match campaigns

Campaigns using automated assets or broad match convert to AI Max on 1 September, with no opt-out that keeps them.

AI & Technology

Top Stories

Micro-communities under 5,000 beat mass audiences on B2B brand trust

Micro-communities under 5,000 members build higher trust and stronger dark social signal than mass audiences.

Growth & Strategy

Community-led growth lifts retention — but most B2B teams build it wrong

Active communities lift retention by up to 26%, but most B2B efforts fail by starting with the platform, not the purpose.

GTM engineer postings doubled in six months — now the role faces doubts

GTM engineer postings doubled from 1,400 to 3,000 in six months — but analysts say AI agents may absorb the work.

Growth & Strategy

Martech flatlines at 15,505 tools as the market enters a ‘Darwin phase’

Beneath a flat 15,505-tool count, 1,500 products arrived and 1,400 vanished in a year, ending the era of accumulation.

Events

UNBOUND 2026 centres AI implementation as the circuit shifts from strategy

Gartner put marketing's AI readiness on trial — and most leaders failed

Forrester's B2B Summit declares traditional go-to-market broken

In-person events are B2B's most effective channel — but expectations rise

News

B2B buying now happens in the dark funnel — and most stacks can't see it

B2B buyers now research in private Slack groups, AI assistants and peer chats that leave no tracking signal.

Growth & Strategy

Marketing budgets are flat for the third year — and AI is funding headcount cuts, not growth

Gartner puts budgets flat at 7.8% of revenue, with 39% of CMOs cutting agencies and headcount, funded by AI gains.

Brand & Creative

Brand safety was about where your ad ran — now it's what AI says about you

Brand safety has shifted from placement to accuracy — one airline learned a brand is liable for what its AI says.

Most read

Community-led growth lifts retention — but most B2B teams build it wrong

Martech flatlines at 15,505 tools as the market enters a ‘Darwin phase’

Anthropic launches Claude Fable 5 for general use — its most capable model yet, at half the price

Revenue operations: the operating model that makes pipeline metrics stick

B2B marketers use AI to move faster — and slow down where it can't help

Spotlight

AI & Technology

Anthropic launches Claude Fable 5 for general use — its most capable model yet, at half the price

Anthropic opens Mythos-class Claude Fable 5 to all developers at $10/$50 per million tokens — half Preview’s cost.

Boards are pushing CMOs to make hard choices on AI — and the era of endless pilots is ending

Boards are pushing marketing leaders past AI pilots into committed strategies, forcing build-versus-buy choices.

AI mass-produces creative — so taste and brand governance grow scarce

Adobe’s Firefly trains private models on a brand’s own assets, moving the scarce skill from making to governing.

Brand & Creative

Brand tops B2B's 2026 agenda — but proof, not belief, decides the budget

Brand is CMOs’ top 2026 priority, but budgets favour performance — tying it to commercial outcomes keeps the funding.

Brand & Creative