AI & Technology

Brand & Creative

Growth & Strategy

Zoom buys Common Room to read buyer signals before the sales call starts

Zoom is acquiring Common Room — the second independent buyer-signal vendor absorbed by a bigger suite this year.

Anthropic launches Claude Tag, a shared AI agent that lives in Slack channels

Anthropic’s Claude Tag puts a shared AI agent in Slack that colleagues tag to delegate work, with admin spend caps.

AI & Technology

Illustration for SaaStrix's AI Funding Gap study of B2B marketers paying for their own AI tools

Marketers are funding their employers’ AI ambitions from their own pockets

71% of B2B marketers now pay for their own work AI tools, SaaStrix finds, and self-funders fear falling behind most.

OpenAI rebuilds ChatGPT Voice to listen and speak at the same time

OpenAI’s GPT-Live-1 lets ChatGPT Voice listen and speak at once, with live translation and hand-offs to GPT-5.5.

AI & Technology

B2B marketers use AI to move faster — and slow down where it can't help

B2B marketers are handing execution to AI and keeping human time for positioning, creative judgment and strategy.

Marketers have adopted AI almost everywhere — but few run agents at scale

Nearly nine in ten organisations use AI, but few run agents in production — that value gap is the 2026 story.

AI & Technology

Top Stories

Micro-communities under 5,000 beat mass audiences on B2B brand trust

Micro-communities under 5,000 members build higher trust and stronger dark social signal than mass audiences.

Growth & Strategy

Community-led growth lifts retention — but most B2B teams build it wrong

Active communities lift retention by up to 26%, but most B2B efforts fail by starting with the platform, not the purpose.

GTM engineer postings doubled in six months — now the role faces doubts

GTM engineer postings doubled from 1,400 to 3,000 in six months — but analysts say AI agents may absorb the work.

Growth & Strategy

Martech flatlines at 15,505 tools as the market enters a ‘Darwin phase’

Beneath a flat 15,505-tool count, 1,500 products arrived and 1,400 vanished in a year, ending the era of accumulation.

Events

UNBOUND 2026 centres AI implementation as the circuit shifts from strategy

Gartner put marketing's AI readiness on trial — and most leaders failed

Forrester's B2B Summit declares traditional go-to-market broken

In-person events are B2B's most effective channel — but expectations rise

News

B2B buying now happens in the dark funnel — and most stacks can't see it

B2B buyers now research in private Slack groups, AI assistants and peer chats that leave no tracking signal.

Growth & Strategy

Marketing budgets are flat for the third year — and AI is funding headcount cuts, not growth

Gartner puts budgets flat at 7.8% of revenue, with 39% of CMOs cutting agencies and headcount, funded by AI gains.

Brand & Creative

Brand safety was about where your ad ran — now it's what AI says about you

Brand safety has shifted from placement to accuracy — one airline learned a brand is liable for what its AI says.

Most read

Community-led growth lifts retention — but most B2B teams build it wrong

Martech flatlines at 15,505 tools as the market enters a ‘Darwin phase’

Anthropic launches Claude Fable 5 for general use — its most capable model yet, at half the price

Revenue operations: the operating model that makes pipeline metrics stick

B2B marketers use AI to move faster — and slow down where it can't help

Spotlight

AI & Technology

Anthropic launches Claude Fable 5 for general use — its most capable model yet, at half the price

Anthropic opens Mythos-class Claude Fable 5 to all developers at $10/$50 per million tokens — half Preview’s cost.

Boards are pushing CMOs to make hard choices on AI — and the era of endless pilots is ending

Boards are pushing marketing leaders past AI pilots into committed strategies, forcing build-versus-buy choices.

AI mass-produces creative — so taste and brand governance grow scarce

Adobe’s Firefly trains private models on a brand’s own assets, moving the scarce skill from making to governing.

Brand & Creative

Brand tops B2B's 2026 agenda — but proof, not belief, decides the budget

Brand is CMOs’ top 2026 priority, but budgets favour performance — tying it to commercial outcomes keeps the funding.

Brand & Creative