AI & Technology

Brand & Creative

Growth & Strategy

In-person B2B events are the most effective marketing channel — and attendees expect more than ever

78% of B2B organisers rate in-person events as their most impactful channel. 54% of attendees plan to attend more. The measurement gap remains the biggest risk to event budgets.

CMOs are putting 15% of marketing budgets into AI — but only 30% have the infrastructure to use it

Gartner’s 2026 CMO Spend Survey finds CMOs allocating 15.3% of marketing budgets to AI — yet only 30% have the infrastructure to scale those investments effectively.

Salesforce makes autonomous marketing agents standard across Agentforce Marketing, priced per action

The rebuilt platform hands briefs, segmentation and journey launches to software billed by the action.

AI & Technology

The B2B marketing community is using AI to work faster — and slower on the questions AI cannot answer

B2B marketing communities show practitioners using AI for execution and concentrating human time on positioning, creative judgment and peer-validated strategy — the emerging consensus.

Revenue operations is the operating model that makes pipeline metrics stick

Alignment between B2B marketing and sales has been promised by org charts for years; RevOps delivers it by placing shared data, shared definitions and shared accountability under one operational umbrella — and companies that run it well grow measurably faster than those that do not.

Growth & Strategy

Marketers adopted AI almost everywhere in 2026 — but few are running agents at scale

Surveys from Salesforce, McKinsey and Gartner point the same way: nearly nine in ten organisations now use AI somewhere, but only a minority run agents in production — and the gap between adopting the tools and getting value from them is where 2026 is being won.

AI & Technology

Top Stories

Micro-communities under 5,000 members are outperforming mass audiences for B2B brand trust

Kantar 2026: micro-communities under 5,000 members produce higher trust and stronger dark social signal than large audiences. What this means for B2B brand community strategy.

Growth & Strategy

Community-led growth produces stronger retention and lower acquisition costs — but most B2B companies build communities wrong

26% higher retention rates in companies with active communities. But most B2B community efforts fail — because they start with the platform, not the purpose.

GTM engineering went from 1,400 to 3,000 job postings in six months — now the role is being questioned

GTM engineering postings doubled from 1,400 to 3,000 in six months. The role is a specific response to a real gap — but some analysts argue it will be absorbed by the AI systems it builds.

Growth & Strategy

Martech growth flatlines at 15,505 tools as the market enters its ‘Darwin phase’

Beneath a near-flat tool count, about 1,500 new products arrived and 1,400 disappeared in a single year — a churn the report’s authors say ends the era of accumulating martech and begins replacing it, with the stack itself now the exposed risk.

Events

UNBOUND 2026 puts AI implementation at the centre as the conference circuit shifts from strategy to practice

The Gartner Marketing Symposium put AI readiness on trial — and most marketing leaders failed the test

Forrester’s B2B Summit put ‘GTM singularity’ at the centre — and declared traditional go-to-market broken

In-person B2B events are the most effective marketing channel — and attendees expect more than ever

News

Growth & Strategy

Customer advocacy is becoming standard infrastructure at $50m+ ARR — and it is the only marketing function with measurable NRR lift

47% of $50m+ ARR companies now run formal advocacy programmes. Customer marketing is the only function with measurable NRR lift — here’s the 2026 data.

The dark funnel is where B2B buying decisions are made — and most marketing stacks cannot see it

B2B buyers research in private Slack groups, AI assistants and peer communities that generate zero tracking signal. What the dark funnel is and how to earn presence in it.

Brand & Creative

Brand safety used to be about where your ad ran — now it is about what AI says about you

The business impact of AI making brand mistakes.

Most read

Community-led growth produces stronger retention and lower acquisition costs — but most B2B companies build communities wrong

Martech growth flatlines at 15,505 tools as the market enters its ‘Darwin phase’

Anthropic launches Claude Fable 5 for general use — its most capable model yet, at half the price

Revenue operations is the operating model that makes pipeline metrics stick

The B2B marketing community is using AI to work faster — and slower on the questions AI cannot answer

Spotlight

AI & Technology

Anthropic launches Claude Fable 5 for general use — its most capable model yet, at half the price

Anthropic released Claude Fable 5 on 9 June — a Mythos-class model now open to all, state-of-the-art on complex autonomous tasks, at $10/$50 per million tokens, less than half the cost of Mythos Preview.

Boards are pushing CMOs to make hard choices on AI — and the era of endless pilots is ending

Boards want strategic AI positions, not pilot updates. Adweek’s February 2026 CMO analysis documents the three hard choices now being forced — and why the era of endless experiments is closing.

AI now mass-produces creative — so brand governance and taste become the scarce skills

Enterprise tools like Adobe’s Firefly Foundry now train private models on a brand’s own assets to churn out on-brand content at scale, moving the bottleneck from making creative to governing it — and making direction, taste and a codified brand system the skills that decide whether the output is any good.

Brand & Creative

Brand is back as B2B’s top priority for 2026 — but proof, not belief, decides the budget

McKinsey puts brand at the top of CMOs’ 2026 priorities, yet other surveys show budgets tilting to performance and C-suite backing for brand slipping — so the marketers who can tie brand to commercial outcomes are the only ones likely to keep funding it.

Brand & Creative