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Zoom buys Common Room to read buyer signals before the sales call starts

Zoom is acquiring Common Room — the second independent buyer-signal vendor absorbed by a bigger suite this year.

Zoom buys Common Room to read buyer signals before the sales call starts

Zoom is acquiring Common Room — the second independent buyer-signal vendor absorbed by a bigger suite this year.

HubSpot withdraws data-sharing terms four days after customer backlash

HubSpot has withdrawn its contested data-sharing terms four days after they took effect — future enrichment is opt-in.

Awin partners with ScalePost to measure AI-led discovery last-click misses

Awin and ScalePost will measure AI-led brand discovery from publishers’ first-party data as zero-click search grows.

Top Stories

Zoom buys Common Room to read buyer signals before the sales call starts

Zoom is acquiring Common Room — the second independent buyer-signal vendor absorbed by a bigger suite this year.

HubSpot withdraws data-sharing terms four days after customer backlash

HubSpot has withdrawn its contested data-sharing terms four days after they took effect — future enrichment is opt-in.

Awin partners with ScalePost to measure AI-led discovery last-click misses

Awin and ScalePost will measure AI-led brand discovery from publishers’ first-party data as zero-click search grows.

LinkedIn throttles reach of generic AI posts as new CEO fronts the clean-up

LinkedIn will limit feed reach for generic AI posts and comments, with chief executive Daniel Shapero fronting it.

Social media is the world’s top news source — and marketing has to follow

Social media has overtaken news sites as the world’s top news source — pushing marketing towards earned visibility.

B2B marketers use AI to move faster — and slow down where it can't help

B2B marketers are handing execution to AI and keeping human time for positioning, creative judgment and strategy.

Micro-communities under 5,000 beat mass audiences on B2B brand trust

Micro-communities under 5,000 members build higher trust and stronger dark social signal than mass audiences.

B2B buying now happens in the dark funnel — and most stacks can't see it

B2B buyers now research in private Slack groups, AI assistants and peer chats that leave no tracking signal.

In-person events are B2B's most effective channel — but expectations rise

78% of B2B organisers call in-person events their most impactful channel — but a measurement gap exposes the budgets.