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Advocacy Improves NRR
Fable 5 Launched
Thriving AI Communities
Micro Communities
Advocacy Improves NRR
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LinkedIn lets members flag ‘AI slop’ as it retires its own AI writing tool
LinkedIn’s new flag lets members report AI slop, as the platform swaps its AI writing assistant for a proofreader.
July 31, 2026
Community
LinkedIn lets members flag ‘AI slop’ as it retires its own AI writing tool
LinkedIn’s new flag lets members report AI slop, as the platform swaps its AI writing assistant for a proofreader.
July 31, 2026
Community
Zoom buys Common Room to read buyer signals before the sales call starts
Zoom is acquiring Common Room — the second independent buyer-signal vendor absorbed by a bigger suite this year.
July 15, 2026
Community
HubSpot withdraws data-sharing terms four days after customer backlash
HubSpot has withdrawn its contested data-sharing terms four days after they took effect — future enrichment is opt-in.
July 6, 2026
Community
Top Stories
Community
LinkedIn lets members flag ‘AI slop’ as it retires its own AI writing tool
LinkedIn’s new flag lets members report AI slop, as the platform swaps its AI writing assistant for a proofreader.
July 31, 2026
Community
Zoom buys Common Room to read buyer signals before the sales call starts
Zoom is acquiring Common Room — the second independent buyer-signal vendor absorbed by a bigger suite this year.
July 15, 2026
Community
HubSpot withdraws data-sharing terms four days after customer backlash
HubSpot has withdrawn its contested data-sharing terms four days after they took effect — future enrichment is opt-in.
July 6, 2026
Community
Awin partners with ScalePost to measure AI-led discovery last-click misses
Awin and ScalePost will measure AI-led brand discovery from publishers’ first-party data as zero-click search grows.
June 30, 2026
Community
LinkedIn throttles reach of generic AI posts as new CEO fronts the clean-up
LinkedIn will limit feed reach for generic AI posts and comments, with chief executive Daniel Shapero fronting it.
June 19, 2026
Community
Social media is the world’s top news source — and marketing has to follow
Social media has overtaken news sites as the world’s top news source — pushing marketing towards earned visibility.
June 17, 2026
Community
B2B marketers use AI to move faster — and slow down where it can't help
B2B marketers are handing execution to AI and keeping human time for positioning, creative judgment and strategy.
June 10, 2026
Community
Micro-communities under 5,000 beat mass audiences on B2B brand trust
Micro-communities under 5,000 members build higher trust and stronger dark social signal than mass audiences.
June 8, 2026
Community
B2B buying now happens in the dark funnel — and most stacks can't see it
B2B buyers now research in private Slack groups, AI assistants and peer chats that leave no tracking signal.
June 3, 2026
Community
In-person events are B2B's most effective channel — but expectations rise
78% of B2B organisers call in-person events their most impactful channel — but a measurement gap exposes the budgets.
May 15, 2026